Case Study: Ghostwritten Thought Leadership Supports Talent Acquisition Goal for Fintech Client
Challenge:
A prominent Canadian financial services and software company sought to boost visibility and attract top local tech talent to their engineering department.
To achieve this, I collaborated with a key executive to produce a series of thought leadership articles for LinkedIn. Each post highlighted the department’s real-world challenges, growth opportunities, and commitment to continuous improvement — all in the executive’s authentic voice.
These articles aimed to position the company as a premier destination for ambitious engineers seeking both professional growth and meaningful work.
Solution & Deliverables:
Through an in-depth process, I delivered high-quality, impactful articles that authentically reflected the executive’s perspective:
Interviews & Topic Brainstorming: We began each article with an interview to understand the executive’s ideas and insights, using these sessions to brainstorm topics that aligned with the company’s goals.
Customized Writing in the Executive’s Voice: After each interview, I crafted articles in the executive’s tone, sharing drafts for feedback to ensure alignment.
Supporting Data & Images: Each post included relevant industry data and carefully selected images to enhance credibility and engagement.
Revision Support: I offered up to two rounds of revisions for each article to ensure the tone and messaging met client expectations.
Outcome:
The project positioned the company’s engineering team as a leader in Toronto’s tech scene, sparking interest among skilled engineers and creating organic interest. The posts showcased the company’s culture of authenticity and commitment to growth, effectively inspiring both external talent and current employees.
"At first glance, it felt like the article was written in my own words — but even better! Jasmine took the ideas I shared and articulated them in a way that’s much easier to read and understand. This was exactly what I’d hoped for, and I loved how it all came together.”
— Canadian Financial Services & Technology Executive Client
Ready to build your thought leadership presence, hassle-free? Let’s work together to create compelling content that reflects your voice and expertise. Book an intro call to get started.