Case Study: Communicating the Value of a B2B Acquisition to the Market
A B2B security software vendor was looking to streamline and clarify messaging around a recent acquisition, clarifying the value for customer and prospect audiences.
How to Build Co-Marketing Campaigns That Drive Results for Both Partners
Co-marketing campaigns should be win-win opportunities based on partner compatibility, shared goals, and equal participation. Follow this step-by-step guide to plan a winning partnership campaign.
Case Study: Ghostwritten Thought Leadership Supports Talent Acquisition Goal for Fintech Client
A Fintech executive sought to increase interest from local engineering talent to join their company. See how we collaborated to share their message through ghostwritten LinkedIn content.
The Role of Content in Scaling a B2B Technology Business
B2B stakeholders often seek to self-educate before engaging, so creating valuable, targeted content is key to moving prospects from awareness to action.